Coca-Cola will, apart from the coming World Cup in England and Wales, feature as the exclusive non-alcoholic beverage partner at all major ICC events -- men's and women's T20 World Cups in Australia in 2020, ICC Women's World Cup 2021 in New Zealand... Also, the World Cup 2023, to be hosted by India.
Using a sledgehammer to fix some ills can cut down a game at its peak, warns Shekhar Gupta.
In India, Twitter has so far focused on cricket alone, given the game's popularity among the masses here.
And no, the commercial sporting leagues didn't cause the drought, says Shekhar Gupta.
Javelin thrower Neeraj Chopra will have to wait another year before chasing India's first Olympic track and field medal in Tokyo but the delay may turn out to be a blessing in disguise, the 22-year-old said. The Commonwealth and Asian Games champion, seen as one of India's best medal prospects at the Games, spent the whole of 2019 recovering from an elbow operation on his throwing arm.
A true indicator of the country's fanatic obsession with cricket is that the player with the third highest endorsement value is someone who retired from the game in 2012: Sachin Tendulkar.
PM Modi was keen to know what is Yo-Yo test and asked if Kohli also has to pass it or he gets spared?
Chinese mobile brands are deeply entrenched in the Indian market. A move to bar them may send a bold diplomatic message. But its cost for the local industry is anybody's guess. In the event that Chinese brands face curbs, two handset makers - Samsung and Apple - squarely stand to gain.
Cricket still leads when it comes to sponsorship, but other sports are bridging the gap at a fast clip, says Urvi Malvania.
Track and field success at the Olympics has largely eluded India
'In the lockdown, family viewing became even more important.' 'Kids saw adult content and adults saw a lot of kids content.' 'The audience is no longer just the housewife, but the whole family.'
India may have to pull out of next year's Champions Trophy in England if the Board of Control for Cricket in India implements Justice RM Lodha Committee recommendations in toto, Board president Anurag Thakur warned on Monday.
Zee and Star, the two largest media companies in India, are undergoing some radical ownership changes. What could it mean? Vanita Kohli Khandekar attempts an answer.
Having missed out in the first season of the ISL, young Brendon Fernandes tells Laxmi Negi/Rediff.com he is determined to prove his worth with MumbaI City FC in Season-2.
Ramesh Srivats, IIT-M, IIM-A, and a serial entrepreneur, is back in the game with Fandromeda.com, a gaming platform.
Olympic bronze-medallist M C Mary Kom led the charge as Indian women boxers packed a powerful punch by assuring themselves of medals in each of the three weight categories at the 17th Asian Games, in Incheon on Sunday.
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